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华臣影业集团简介

 

一、集团简介
    大连华臣影业集团是中国北方专业的影院投资经营管理公司。目前,华臣影业集团已在大连、沈阳、丹东、营口等城市拥有16家影城、百余块银幕,形成“统一品牌、统一经营、统一供片、统一管理”的高标准现代化院线管理体系。

二、经营特色
    集团在2007年率先成为东北地区获得ISO9001质量管理认证体系的文化企业,坚持执行严谨、科学、高效的运营管理制度、建立标准化服务体系。
    多年来,适应市场不断变化集团适时而动,不断采取票价优惠举措、推广会员制拉动需求,凝聚人气,刺激电影消费,“华臣观影特惠季”、“49元全家总动员”、“差时差价看电影”、“会员优惠场”等优惠票价活动,让观众始终保持对电影的热情,也让电影市场热度持续不减。同时,集团在经营中尽可能根据每个影城所出的地位、观众群体以及影城规模等特点,制定影片及活动的营销方案,发挥不同类型影城的特点及优势来满足不同年龄、不同层次消费者的需求。2002年华臣率先推出“周二特惠日”营销概念,后引领全国周二特惠观影热潮。不断推行的优惠政策,让“星级品质 亲民价位”的经营理念融入大众电影消费。
    2013年,集团全面完善电子商务平台,实现了观众通过华臣网站、微信、以及手机客户端随时随地查询影讯、订座购票等功能的搭建,极大程度满足现代观众的的消费需求。同时,华臣集团以提高服务质量,以带给观众最舒适的观影体验为宗旨,全面提升自身的创造力和竞争力,深化服务理念,提供全方位的观影服务。影城开放十分钟快速购票通道,为观众查询影讯及会员订票提供便利。集团紧跟行业发展脚步,全力发展数字放映,强化放映设备更新力度,加大投入,在电影放映技术新的发展中抢占先机,完善设施,为观众提供更完美的观影体验。2016年,大连、沈阳多家影城顺利完成REALD 3D 6福特朗伯的高亮认证以及CINEAPPO激光厅的升级改造,使华臣集团的电影放映设施在新的机遇面前呈现出跳跃式的发展。
    现集团拥有多个自主优质宣传平台:月刊DM《华臣影迷》、总部官方网站www.dlfilm.com、手机网站wap.dlfilm.com、官方微博weibo.com/dlfilm、官方微信(dlhuachen)等,影城也建立了官方微博、微信、并拥有影城电子海报和大堂LED屏等人气宣传渠道;集团依托影城优势,代理广告发布、进行广告招商,成功为大量客户运作影院广告宣传,拥有良好的媒体资源和客户群。

三、未来发展
    未来几年内,集团将计划再完成5-8个新影院的建设,3-5年内影院数量争取达到30-40家。在加强影院主营业务的同时,集团还将积极进行影视制作、电影后产品开发、影视人才培训等新领域的发展,开拓影院建设项目的投资,与国内优秀同行开展广泛合作,力争在立足辽宁的基础上、势力辐射东北乃至全国,打造出一个跨区域经营的现代化、品牌化电影企业。



   Huachen Film Group is one of the professional cinema investment and management company.Now, Huachen Film Group has 16 cinemas in Dalian,Shenyang,Dandong,Yingkou,etc, which have more than 100 screens. The staff of Huachen has got nealy 800, most of them are undergraduate. The property of Huachen is 5 billion. Huachen now has forming“unified brand、unified management、unified supplying films”,high standard moderlized film management system.

   Huachen Film Group took the lead in having got the ISO9001 quality management certification system, always insisit in executing precise、scientific、efficient management system, establishing standardized service system.

   In the year of 2013,Huachen Group has dramatically strengthen its e-commerce platform, actualized the function for the audiences to check the film information and book the tickets by Huachen websites, wechat, and mobile phone client at any time. Besides, Huachen has opened ten-minutes’fast past,offers convenience to the audiences and VIP members.

   Huachen Group also has a quantity of independent high quality professional platform: DM named Huachen Movie Fans, Official website: www.dlfilm.com, official mobile website: wap.dlfilm.com, official micro-blog: weibo.com/dlfilm, official wechat:dlhuachen. All the cinemas have also established their independent micro-blog,wechat, electronic poster, and LED. Huachen Group has done advertising for a large number of customers successfully.

   In the next three years, Huachen Group will construct another 5 to 8 new cinemas, the total number of Huachen cinemas will reach 40 to 50. In addition to the cinema management, Huachen Group will also develop in the fields of film making, film products’ development, film talent training. and will also cooperate with other peers, radiating northeast and even the whole country,creating a cross regional, modernization and brand enterprises.


The contact information of Huachen Group and subordinate cinemas:

Dalian Huachen Film Group Add:24F,Bainianhui,No.67,Huizhan Road,Shahekou District,DalianTel:86-411-82706799 Fax:+86-411-82714374

Dalian Huachen Cineplex Xi'an RoadBranch Add:4F,Tianxing Roosevelt,Xi'an Road,Shahekou District,DalianTel:+86-411-83899112

Dalian Huachen Cineplex Erqi SquareBranch Add:2F,Liangyun Sijihui,Taiyang Street, Zhongshan District,DalianTel:+86-411-82721388

Dalian Huachen Cineplex Software Area Branch Add:2F,Jinhui Shopping Mall,Gaoxin District,Dalian Tel:+86-411-84783562

DalianHuachen Cineplex Heishijiao Branch Add:3F,Heishijiao Fuliting, Shahekou District,DalianTel:+86-411-88140379

DalianHuachen Cineplex Kaifaqu Ansheng Branch Add:5F,Ansheng Shopping Mall,Kaifa District,DalianTel:+86-411-87538538

DalianHuachen CineplexJinzhouBranch Add:6F,Ansheng Shopping Mall, Jinzhou District,DalianTel:+86-411-39311811

DalianHuachen Cineplex Zhuanghe Branch Add:4F,Dashijie Shopping Mall,Huanghai Street,Zhuanghe Tel:+86-411-89720980

Dalian Huachen Jinbu Cinema Add:No.11,Youhao Square,Zhongshan District,Dalian

Tel:+86-411-82817364

Dalian Huachen Hongxing Cinema Add:No.6,Chengyi Street,Wusi Square, Shahekou District,DalianTel:+86-411-84641068

ShenyangHuachen Cineplx Huafu Branch  Add: 4F,HuafuTiandi Shopping Mall,Shenhe District,ShenyangTel:+86-24-22595100

ShenyangHuachen Cineplex Nanta Branch Add:5F,Qunsheng Xintiandi,Shenhe District,ShenyangTel:+86-24-24587522

ShenyangHuachen Cineplex Sanhaojie Branch Add:5F,Chengda Digital Square,Heping District,ShenyangTel:+86-24-83912900

DandongHuachen Cineplex Add:4F,BaoshanWomen Street,Yuanbao District,Dandong

Tel:+86-415-2888019

Donggang Huachen Cineplex Add:4F,Renda Huafu,Renmin Street,Development District, Donggang Tel:+86-415-6682188

Yingkou Huachen Cineplex Add:5F,Hongwang Square,Baiyuquan,Yingkou

Tel: +86-417-8206565